Tottini.com is the online leg of a popular children’s apparel company based in New Jersey. Clients love their easy to wear, everyday basics that are trendy, well-made but affordable. We were brought on to redesign their website which lacked the same modern, fresh touch that was clearly articulated in their retail stores.
Working closely with their development team, we directed the redesign for a look that was minimalist, youthful and trendy. Because ecommerce sites should keep the focus on the products, we chose a simple white background and minimal distractions for the site. There is a sense of whimsy delivered through the typography and layout while still looking sophisticated. A site that is clean, easy to use, and well organized is always a good investment for an ecommerce company that is looking to maximize sales online. This project was all about that.