Project Description
Link Homecare
Link Homecare is a homecare agency with various services catering to a diverse population throughout New York State.
Notable Features
Link Homecare was previously known as Cocoon Healthcare and they adored the fresh, youthful brand they had built for themselves. Our team worked carefully to preserve the original vibe of the brand and incorporate it into the new logo and marketing collateral. As a CareRite company, the Link brand had to reflect some of the classic CareRite brand aspects (including the three interlocking links) so we worked to mesh those elements with the look and feel of Link for a brand identity that is fresh and modern.
Bright greens and blues communicate a healthcare brand while the bold shapes and typography keep things from getting too fussy. Custom illustration that we commissioned give a unique feel to the website and delivers just the right dose of warmth.