Project Description

J Morgen

J Morgen is a fine custom jewelry shop with showrooms in New York and New Jersey.

Notable Features

The J. Morgan brand was inspired by the classic story of Cinderella and of every aspirational tale in which a woman morphs from the ordinary to the majestic as if by magic.

It’s the enchanting narrative of the girl-next-door-turned duchess that Kate Middleton and Meghan Markle have captivated the world’s imagination with.

We put a modern twist on the fairy tale concept with a cool icy blue, clean typography and a logo with minimal sparkle.

Luxury and restraint lived happily ever after.